The service sector has played an increasingly important role in the global economy and the competitiveness of Brazil. To promote successful good practices and learning on implementing innovative services, Anpei established the Thematic Committee of Services Innovation, which operates in mapping, interpretation and dissemination of best corporate and institutional practices related to innovation in services.
This group will be responsible for generating and disseminating guiding content for organizations that aim to advance in their operational models and want to succeed in the implementation of innovative services. It also aims to promote the mobilization and integration among its members, providing an environment of networking and collaboration.
• Discuss definitions of innovation in service; markets prospection with approaches about creative industry and design; business modelling; mechanisms for identifying gaps of skills, resources and technologies; strategies to leverage competitive advantage; mechanisms for prototyping and implementing innovation in services; management of cooperation networks; intellectual property and internationalization of service with technological density.
Denis L. Balaguer
Manager of strategy and new business at Atech – Negócios em Tecnologia S/A, where he is responsible for the areas of strategic intelligence, development of new business models, marketing and communication. Balaguer has already worked at the Brazilian office of the American strategic consultancy Strategos and as chief strategist of research and technology at Embraer. He is graduated in Mechanical Engineering, specialist in Scientific Journalism, has a Master’s degree in Aeronautical and Mechanical Engineering and is a PhD student in Scientific and Technological Policy.